Social Media

How to Brand Yourself or Your Small Business

These are my recommendations for a successful social media marketing campaign:

  1. Create your own website and or blogsite with your brand name – note this can be a free site too
  2. Create a Facebook Business Page with the same username that you use for your blog
  3. Connect your Facebook Business Page to your Business Instagram account
  4. Create a Twitter account with the same username
  5. Link all back to the dedicated website and or blogsite
  6. Make a keyword, tag, category list of at least 30-100 words to use in sentences, posts and details about you and your page
  7. Boost posts, create events and publish a catalog for those that still prefer print
  8. Send out a constant contact or mail chimp newsletter
  9. define your target audience
  10. invite your friends, fans, and email lists to all of the above
  11. tell every single person, student, colleague that you know
  12. post, blog, word of mouth both in real life and on the above sites
  13. I offer my services to help you do all of this…. 😉


Should you be Worried About Bots?

An Internet Bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks over the Internet. 6422482

In January, The New York Times published an article entitled “Buying Online Influence From a Shadowy Market, Fake Followers Are Counterfeit Coins in a Booming Social Media Economy.”

Several of my students’, understandably so were quite freaked out and cut out the article and gave it to me in class. After reading it and giving the article some thought, it is my hope that you find what I have to say helpful and quell your fears.

  1. Know exactly who your audience is.
  2. Meet your audience (your friends, fans, and followers) in real life.
  3. Never pay for lists.
  4. Review your friends, followers and fans often enough so that if you do not recognize a name, you can Block it.
  5. Educate your friends who continue to send out group email to use Bcc: (blind carbon copy).

Remember that there is no shortcut to being popular. If something is too good to be true, It Is!



My Classes Have Officially Started

Taught my first class of 2018 this afternoon at The Oaks U at The Oaks in Osprey, FL.

What fun we had learning all about Texting and iMessage. We even learned how to Bitmoji ourselves and then text it.  73557

I plan to have a busy fun filled weekend and then prepare for: Macintosh, Facebook for Beginners, Illustrator Business and Branding, Why is it so Cloudy?, uLearn iPhone, Google Apps, How to Blog in WordPress, Social Media Marketing, Tweet, Tweet, Twitter, and Instagram. Whew!

There is still room if you would like to Sign Up – Call 941-361-6590 for ACE Suncoast and 941-955-8866 for Ringling College of Continuing Studies.

How To Manage the Madness of Your Social Media Accounts


Okay, So you’ve created all of your social media accounts. Linked Facebook to Instagram; LinkedIn to Twitter and All to your Blog, but how do you manage the madness that follows?

  1. You can Take a Class and learn how to Do-it-Yourself.
    • Social Media for Business at Ringling College Continuing Studies starts on Wednesday November 1st, 3:45-6:45. Call 941-955-8866 to Register.
  2. You can Hire a Consultant.
    • I am available for Hire 😉
  3. Or, You can Sign Up with Hootsuite, a Social Media Management Tool.


Passwords!!! Oy Vey!


Do you have Password rage?

The frustration with Passwords, is real and has become a level playing field with beginner computer users as well as advanced wizards.

Unfortunately we all have to remember them in some fashion.

And lately there are several ways to keep track of them:

  1. We can write them down on a legal pad. And cover the paper with a plastic sleeve.
  2. They sell little black Password keeper books to keep them safe.
  3. There are several available apps, but you must remember the master password.

My students recommend 1Password – because it has little pretty icons and keeps things organized.

I myself, keep my Passwords organized in iPhone’s Notes App because it is already syncing in iCloud and available on all my devices.

I always tell my students… whatever formula works for you, use that and remember to bring your Passwords with you when using your mobile devices.

Have Something to Say? Start the New Year off with a Blog!

Blogs are the new interactive Websites.

They are easy to start and fun to manage.

Blogs/Websites have a dedicated target audience and reader base that can be connected to all of your social media.

Top 10 Reasons to start a Blog in 2017:

  1. You’ll learn something new and will entertain your brain
  2. You’ll write better
  3. You will build your confidence
  4. It can make you money
  5. It can help aid your favorite cause
  6. It disciplines you
  7. It helps you stay in touch
  8. It helps you get published
  9. It advances your resume
  10. It boosts your business

Bonnie’s Web Design in WordPress starts Tuesday March 7 at Ringling College Continuing studies. Call 941-955-8866 to Register. She looks forward to seeing you in class!

How to Write a Good Post

The Anatomy of a Good Post:

  • A good Post tells a Story.
  • A good Post asks it’s readers to:
    • Call a Number
    • Click on a Link
    • Share it with Friends
  • A good Post includes a Photo or Video.
  • A good Post Tags:
    • a Person
    • a Place
    • a Thing
  • A good Post Checks In to a Page or a Place.
  • A good Post has no more than 3 Hashtags (#).
  • A good Post has no more than 3 Mentions (@).