Twitter

How to Brand Yourself or Your Small Business

These are my recommendations for a successful social media marketing campaign:

  1. Create your own website and or blogsite with your brand name – note this can be a free wordpress.com site too
  2. Create a Facebook Business Page with the same username that you use for your blog
  3. Connect your Facebook Business Page to your Business Instagram account
  4. Create a Twitter account with the same username
  5. Link all back to the dedicated website and or blogsite
  6. Make a keyword, tag, category list of at least 30-100 words to use in sentences, posts and details about you and your page
  7. Boost posts, create events and publish a catalog for those that still prefer print
  8. Send out a constant contact or mail chimp newsletter
  9. define your target audience
  10. invite your friends, fans, and email lists to all of the above
  11. tell every single person, student, colleague that you know
  12. post, blog, word of mouth both in real life and on the above sites
  13. I offer my services to help you do all of this…. 😉

 

Should you be Worried About Bots?

An Internet Bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks over the Internet. 6422482

In January, The New York Times published an article entitled “Buying Online Influence From a Shadowy Market, Fake Followers Are Counterfeit Coins in a Booming Social Media Economy.”

Several of my students’, understandably so were quite freaked out and cut out the article and gave it to me in class. After reading it and giving the article some thought, it is my hope that you find what I have to say helpful and quell your fears.

  1. Know exactly who your audience is.
  2. Meet your audience (your friends, fans, and followers) in real life.
  3. Never pay for lists.
  4. Review your friends, followers and fans often enough so that if you do not recognize a name, you can Block it.
  5. Educate your friends who continue to send out group email to use Bcc: (blind carbon copy).

Remember that there is no shortcut to being popular. If something is too good to be true, It Is!

 

 

My Classes Have Officially Started

Taught my first class of 2018 this afternoon at The Oaks U at The Oaks in Osprey, FL.

What fun we had learning all about Texting and iMessage. We even learned how to Bitmoji ourselves and then text it.  73557

I plan to have a busy fun filled weekend and then prepare for: Macintosh, Facebook for Beginners, Illustrator Business and Branding, Why is it so Cloudy?, uLearn iPhone, Google Apps, How to Blog in WordPress, Social Media Marketing, Tweet, Tweet, Twitter, and Instagram. Whew!

There is still room if you would like to Sign Up – Call 941-361-6590 for ACE Suncoast and 941-955-8866 for Ringling College of Continuing Studies.